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Art Direction / Graphic Design / PR & Marketing
Location | Nara Spa & Kitchen | Cumbria | 2021
Brief: Produce a brand to capture and agree upon the core Habitus brand values of a newly established business - Nara Spa & Kitchen. Communicate the brand's essence of Health, Wellness and Happiness to target new customers and clients.
Creative Process
Nara Spa & Kitchen | Cumbria | 2021
Art Direction: Overseen all art direction, overseen costs and budget planning for full Nara branding brief and assisted in all creative decision making whilst collaborating with external agencies - Design, photography and interior design teams.
Graphic Design: Developed a cohesive brand, overseen and produced all design and marketing duties, such as: Signage, posters, flyers, leaflets, brochures, vouchers, menus and social media graphics.
Web & SEO: Collaborated closely with a Wordpress design/coder to upload on-brand content linking all social media platforms and booking apps to drive traffic to the site.
PR & Marketing: Worked as a team as a brand copywriter, writing blogs, media stories and was the voice of the company when networking online and in person with potential customers and clients.